Fur ain’t so fabulous...
Top 5 reasons your dog could use a jacket this winter

Fur isn’t always enough
Unless your dog was bred to love the cold, even the cutest, fluffiest fur isn't necessarily insulating. A good rule of thumb: if you're feeling the drop in temperature, your dog likely is, too.

Fur isn’t reflective
Moving under the cover of darkness might work for stalking the neighbor's cat, but it's not great for evening walks. Being safe means being seen.

Not all fur is waterproof
Wet fur, especially for dogs with thin fur, isn't warm at all. And thick, wet fur isn't pleasant for anyone.

Fur smuggles dirt
Don’t let your dog's fur bring the outside in!

Dogs love being cozy - especially the seniors
Doesn’t everyone, though? Being cozy feels good, especially on old bones.