Built From the
Dog Up

It's easy to make a dog collar – but it takes a little bit more thought to make a collar that's strong, comfortable and stylish.

When we make our gear, we build things the right way, as if we had to wear them ourselves. We look at some of the best products for humans and adopt many of their manufacturing techniques, continually seeking out new technologies around waterproofing, odorproofing, reflectivity and more. Our gear is handmade in the USA with high-quality materials, built for comfort and built to last.

And then we test.

We test the heck out of our gear on all types of dogs, from everyday dogs to marathon runners to Iditarod champs, to ensure that our products keep up with whatever adventures life has in store for you and your dog.

Here's What Makes Us Better:

Tubular Nylon Webbing

Soft, smooth and strong. The same material used in top-quality climbing and rescue gear. Doesn't pinch the skin or mat the hair.

One-Hand Swivel Snap Hooks

Active dog owners tend to have their hands full. These snap hooks are strong, durable – and so easy to use, you can clip the hook right onto your dog's collar with a single hand.

Contrast Stitching

We use light-colored thread on our products for its high visibility, making it easy for you to check for wear and tear and ensure the integrity of your gear.

Bar Tack Stitching

We don't glue our materials together or sew like Grandma; we stitch `em right and tight. This super strong stitch is the same one used on climbing harnesses and firefighters' gear.

Duraflex® Buckles

Buckles are one of the key safety features in any leash or collar. So when it comes to buckles, we don't mess around: We use the best ones on the market. Our Rock Lockster® leash buckles hold strong up to 200 pounds of pull; our Weinerlock® collar buckles can handle up to 225 pounds of pull.

Innovative Reflective Trim

Made with 3M™ Scotchlite™ Reflective Material. Looks great during the day, shows up even better at night, reflecting back up to 500 feet.

Biothane® Waterproof Material

A lightweight and virtually indestructible material that's waterproof and stinkproof. Built to handle weather extremes, it stays flexible in the coldest of conditions.